Sunday 27 May 2012

Groovy Gig Posters

When you’ve got 100+ bands in one city, chances are you’re going to miss a couple of gigs that you would have really enjoyed (had you known about them, at least). There are a billion places a poster might occupy, after all, but around 80% of the time those particular surfaces and what’s on them will get ignored. At this point someone might exclaim, “But there’s the Internet! Why waste money printing things out and waste time finding spots for ACTUAL posters where the vast majority of people might miss them?”

Enter aesthetics. The image in Imaginary Poster 1 looks nice, but what’s with the neon Comic Sans? Imaginary Poster 2 would be okay, except the text looks like it was done in MS Paint with the airbrush tool. See, without aesthetics, the power of the Internet is moot. When you scroll down your Facebook feed, your eyes go immediately to the well-worded anecdotes, the beautiful images from a friend’s recent vacation, and–yes, this is where I was going to put it, how did you guess?–the awesome new gig posters announcing your favorite band’s next show.

What makes a good poster, though? From minimalist vectors to surrealist illustrations, newspaper cut-and-paste to retro ticket-inspired, here are 30 examples of groovy, definitely eye-catching gig posters.
 

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