Enter aesthetics. The image in Imaginary Poster 1 looks nice, but what’s with the neon Comic Sans? Imaginary Poster 2 would be okay, except the text looks like it was done in MS Paint with the airbrush tool. See, without aesthetics, the power of the Internet is moot. When you scroll down your Facebook feed, your eyes go immediately to the well-worded anecdotes, the beautiful images from a friend’s recent vacation, and–yes, this is where I was going to put it, how did you guess?–the awesome new gig posters announcing your favorite band’s next show.
What makes a good poster, though? From minimalist vectors to surrealist illustrations, newspaper cut-and-paste to retro ticket-inspired, here are 30 examples of groovy, definitely eye-catching gig posters.
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